Customer Relationship Management

Name

Customer Relationship Management

Description

Customer Relationship Management is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. CRM to be effective requires using information about customers and prospects in all stages of their relationship with a company. From the company's point of view, the stages are acquiring customers, increasing the value of customers and retaining good customers.