Direct mailing

Name

Direct mailing

Description

Direct mailing is a commonly chosen method by companies as a part of their direct marketing strategies. Of course every company wants its mailings to be as effective as possible. The effectiveness of a mailing campaign can be measured by its response rate. A high response rate means that the marketing goals have been achieved and therefore that the mailing costs were justified. A company that regularly sends mails for marketing purposes can reduce the mailing costs considerably by optimizing the responses using data mining techniques.